Abby, the digital tourist adviser, helps Brittany Ferries clients discover the fantastic destinations of Europe.
Name of the company
Brittany Ferries
Sector
Tourist tranport
Founding
1972
Site internet
brittanyferries.com
NEED
Brittany Ferries wishes to provide its customers with qualified and personalized suggestions and information during the crossings as they have less and less time to devote to the preparation of their stays. They want immediate answers, friendliness and hosptality.
CHALLENGES
There is no application that offers tourists activities that respond to emotions and spontaneously expressed needs, especially verbally and non-verbally.
APPROACH
Brittany Ferries found the opportunity at DAVI to be able to easily recruit and offer an expert, digital, intelligent, intimate, social and sensitive tourist adviser. A tourist information point close to its customers, available 24/7 which humanizes digital services and which re-establishes the emotional and social link in a human / machine business relationship.
DAVI PRODUCTS SOLUTIONS
- Retrorik REFER to provide business expertiser
- Retorik Animator to provide an appearance
- Retorik Intimacy to assign social and behavioral skills
- Retorik Tea Time to understand the emotional state and adjust the agent’s emotions.
LES RÉSULTATS
Les assistants digitaux de DAVI améliore de :
le plaisir de naviguer sur le site.
la confiance et l’intimité et l’engagement envers la marque
l’attachement à l’enseigne
les performances perçues du site
la satisfaction client
L’agent Augmente de 7,7% l’intention de se rendre à l’enseigne
L’agent diminue de 10 % la sensibilité au prix des produits/services proposés
